Wednesday, April 20, 2011

Even the big guys screw up.....

We still are coming up short on sales every month. The main office remodelled a lot of stores and removed everything people wanted to buy! They tried to go upscale with Hanna Montana, Martha Stewart, Justin Bieber, TV chef Paula Dean and God knows what else to bring the Yuppies in.

No dice!

But the biggest mistake was removing the features in the center aisles that induced "impulse buying." I remember filling a candy box with a hundred or so $1 boxes every day. But it "cluttered"the floor

And that's just one example that was taken away.

Another mistake is putting all new hires on part time. This makes scheduling during busy times better and saves a few bucks on insurance but increases turn over and disloyalty amongst the associates. Which means that if you want a job you better have two of them to eat. This leads to the only career options now are in management which means a lifetime of servitude to the corporate culture and constant stress.

Fortunately, to prevent law suits out the ass  and a mass exodus of those of us full timers we were  "grandfathered"  in.

And the following article is correct, most of the people responsible for this fiasco were canned. By the way, this comes from hiring straight out of college or from a non retail background and operating with your head stuck up your ass because your trained with the concept that the big shots know better than the people on the floor.

Many years ago, Sam Walton warned the top management  to listen to your associates as they know the customer and how to serve them but they forgot how the company got too be the biggest retail corporation, (until these guys took over) in history!

After all most, I don't think our customer  even know who Martha Stewart is . LOL

Walmart's $1.85 billon dollar mistake - Daily Artifacts
- $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores)
- What happened? Walmart rolled out "Project Impact" - a major change in strategy and store customer experience - starting in 2008
- Why? Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores
- Walmart revised their decades-old strategy of low price and wide selection
- 15% of the inventory removed from the stores
- 30% - some suppliers reported losing 30% of their stock in Walmart stores due to the revamp
- Removed pallets of items like juice boxes or sweatshirts stacked in the centers of aisles.
- Slimmed down merchandise on “end caps,” displays at the ends of aisles
- Shortened shelves
- Revamp not only removed items but cost "millions of dollars" per store in refurbishment costs
- Saw an immediate loss in sales and decline in same-store sales data (


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